Yes, TXT’s music is popular among some non-K-pop fans because it has a mass appeal, similar to Western pop music. Their songs often blend R&B and pop influences, which makes them easy to listen to for people who are not familiar with K-pop. Additionally, TXT’s music tends to be less polarizing, meaning it does not strongly divide opinions, which can make it more accessible to a broader audience.
However, some people might find their music too generic or lacking in unique elements, which could limit its appeal to those who prefer more distinctive sounds. Despite this, TXT’s ability to create cohesive and soothing music has helped them gain fans outside of the traditional K-pop audience.
TXT’s connection to BTS and their participation in international events have also contributed to their visibility among non-K-pop fans. Their music videos often receive significant views on platforms like YouTube, further increasing their exposure to a wider audience. Overall, while TXT may not be the first choice for all non-K-pop fans, their music has certainly attracted attention and appreciation from some listeners outside the K-pop community.