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In 2025, Seoul is once again solidifying its reputation as one of the world’s fashion capitals. As you stroll through the trendsetting districts of Hongdae,

Korean beauty, also known as K-beauty, has taken the global skincare and makeup world by storm. With innovative formulas, sleek packaging, and a philosophy centered

Korean skincare has always been a global trendsetter, but in 2025, it’s taking over TikTok like never before. The social media platform is overflowing with