NewJeans primarily performs music that combines several genres, including R&B, electropop, and hip hop. Their sound is characterized by mellow beats and atmospheric synthesizers, which give their songs a smooth and easy-listening quality. This blend of styles often reminds listeners of music from the 1990s and early 2000s, making their songs feel both nostalgic and modern at the same time.
Their music also incorporates elements from other styles like UK garage, Baltimore club, and moombahton, which adds a unique flavor to their pop and R&B foundation. Overall, NewJeans’ music is designed to be catchy and enjoyable, with simple melodies that are easy to remember and listen to repeatedly.
The group’s approach to music is distinct from some other K-pop groups, as they focus on creating a carefree and natural sound rather than complex musical universes or highly energetic performances. This approach has helped them gain popularity and appeal to a wide range of listeners.