NewJeans maintains their unique sound by focusing on a blend of different music styles, such as pop, R&B, and hip-hop, which they combine with elements from genres like UK garage and moombahton. This diverse mix creates a distinctive sound that is both catchy and smooth, allowing them to stand out in the K-pop scene.
Their approach to music is also characterized by a laid-back and natural style, which sets them apart from other K-pop groups that often emphasize powerful performances and complex musical universes. NewJeans’ music is designed to be easy to listen to and enjoy, without requiring listeners to understand intricate storylines or concepts.
The group’s vocal style is another key factor in their unique sound. Unlike many K-pop groups that focus on powerful vocals and high notes, NewJeans emphasizes the tone of voice, creating a softer and more relaxed sound. This approach, combined with their simple yet effective melodies, makes their music feel refreshing and modern while still evoking a nostalgic feel reminiscent of 90s pop.
NewJeans’ creative team, including executive producer Min Hee-jin, plays a crucial role in shaping their sound by selecting songs and overseeing the recording process. The group records without guide vocals, allowing each member to develop their own unique singing style, which adds to the overall distinctiveness of their music.
Overall, NewJeans’ unique sound is a result of their innovative blend of styles, laid-back approach, and emphasis on tone over power, all of which contribute to a refreshing and enjoyable listening experience.