BTS members have been involved in various entrepreneurial ventures, showcasing their diverse interests and talents beyond music. For instance, Jin has recently partnered with Baek Jong-won, a well-known culinary expert, to launch a new alcohol business. They have established an agricultural corporation called Yesan Doga, which will introduce a traditional liquor named “IGIN,” featuring local fruits like apples, watermelon, and plums. This venture marks Jin as the first BTS member to start a private business outside of music.
In addition to Jin’s alcohol business, other BTS members have also explored different entrepreneurial paths. The group as a whole has been involved in various projects through their management company, HYBE. For example, HYBE has expanded into video games, securing significant investments to enhance its game publishing operations. This move highlights the company’s strategy to diversify its business interests and leverage the popularity of BTS to explore new markets.
Moreover, BTS members have individually pursued side projects, including solo music releases and collaborations with other artists. These solo endeavors allow them to express their individuality and explore different creative avenues. Additionally, HYBE has ventured into NFTs, although this initiative faced criticism from fans due to environmental concerns. Despite this, the company continues to explore new revenue streams and technological innovations to engage with fans worldwide.
Overall, BTS members are actively involved in a range of entrepreneurial ventures, from traditional industries like alcohol production to modern digital platforms like video games and NFTs. These diverse ventures not only reflect their personal interests but also contribute to the broader business strategy of HYBE, their management company.