BTS became famous through a combination of hard work, unique music, and strategic planning. They started as a small group under Big Hit Entertainment in 2013, initially facing challenges as they were not part of the major K-pop companies at the time, but they persevered by focusing on meaningful lyrics and themes that resonated with young people.
Their breakthrough came in 2015 with the release of “The Most Beautiful Moment in Life” series, which not only gained them popularity in Korea but also marked the beginning of their global success. This success was further amplified by their ability to connect with fans worldwide through social media and their fan base, known as the ARMY, who actively supported and promoted their music.
As BTS continued to release successful albums and singles, they began to break into the Western music scene, achieving milestones such as topping the Billboard charts and becoming the first Korean act to perform at the Grammy Awards. Their dedication to their craft, along with their authentic connection with fans, has been key to their enduring fame and influence on the global music scene.