Blackpink members each have their own favorite fashion brands, which they often wear and promote. Jennie, for example, is well-known for her love of Chanel, and she has been a brand ambassador for Chanel Korea since 2018. She also enjoys wearing other luxury brands like Alexander Wang, Jacquemus, and Marine Serre, which adds to her diverse and trendy style.
Jennie’s fellow group members also have their own preferred brands. Rosé is associated with Saint Laurent, Jisoo represents Dior, and Lisa is a muse for Celine. These partnerships not only reflect their individual styles but also help to promote these luxury fashion houses globally.
In addition to these well-known brands, Blackpink members also support emerging fashion labels. For instance, Jennie has been spotted wearing designs from Dydoshop, a brand based in Seoul, and Nieeh, a South Korean label founded by her friend Chahee. These choices show that Blackpink members are not only style icons but also influencers who can make lesser-known brands popular among their fans.