ALL(H)OURS, a South Korean K-pop group, has not been reported to have a specific first endorsement deal mentioned in the available information. However, they have been active in the music scene since their debut in January 2024 with their EP “All Ours,” and they have been focusing on their music releases and performances.
As a new group, they have been working hard to establish themselves in the competitive K-pop industry, with their second EP “Witness” released in July 2024, which includes the title track “Shock.” Their music style combines K-pop with other genres like drift phonk, and they aim to deliver unique live performances.
While endorsement deals are common for K-pop groups, ALL(H)OURS’ focus has been on building their musical identity and fanbase. They have expressed admiration for groups like Stray Kids and Seventeen, and they hope to collaborate with such influential groups in the future.
In terms of key statistics, ALL(H)OURS debuted with a strong start, aiming to make 2024 their year by achieving Rookie of the Year awards. Their EPs have shown promising chart performances, with “Witness” reaching a higher peak position compared to their debut EP “All Ours.”