Aespa’s strategy for expanding their fanbase globally involves using various online platforms to communicate with fans. They engage in live broadcasts and social media activities where the members directly interact with fans, which helps to build a stronger connection and increase their popularity worldwide. By using multiple languages, such as English, Japanese, and Chinese, they make it easier for fans from different countries to understand and connect with them.
Aespa also focuses on creating a unique and futuristic image through their music and performances, which combines elements of EDM, pop, and trap with striking visuals and sci-fi-inspired aesthetics. This distinctive style has helped them stand out in the K-pop scene and attract fans from all over the world.
Their world tours, like the “Synk: Parallel Line” tour, play a significant role in reaching a broader audience. The tour includes stops in many countries across North America, Europe, and Asia, allowing them to perform for fans in different regions and further expand their global fanbase. Additionally, aespa participates in international events and collaborations, which helps to increase their visibility and appeal to new fans.