Red Velvet’s most detailed album packaging is probably their “The ReVe Festival 2022 – Birthday” album, which is designed to look like a birthday cake. This album comes in five different versions, each named after a member of the group: Irene, Seulgi, Wendy, Joy, and Yeri. Each version has its own unique color and decorations, making it special and fun to collect all of them. Inside the cake-shaped box, you’ll find a CD, a photocard, a folded lyric sheet, and five double-sided photo discs, which replace the traditional photo book and add to the album’s uniqueness.
The attention to detail in this packaging is impressive, as each member’s version includes photos that feature them prominently, making each album feel personalized. This creative approach to album design is typical of Red Velvet, who are known for their innovative and visually appealing packaging concepts. For example, their previous albums have featured themes like milkshakes and pizza boxes, showcasing their ability to create memorable and engaging designs.
In contrast, their more recent album “Chill Kill” also offers a detailed package with a sturdy box, a photobook, and various collectible items like postcards and photocards. However, the “Birthday” album stands out for its thematic consistency and the way it integrates the cake concept into every aspect of the packaging. Overall, both albums demonstrate Red Velvet’s commitment to creative and detailed packaging, but “The ReVe Festival 2022 – Birthday” is particularly notable for its cohesive and playful design.