The social media challenge by SEVENTEEN, a popular K-pop group, is part of the “Going Together” initiative, which they launched with UNESCO. This initiative aims to support young people in developing and implementing projects that enhance their communities’ well-being and development. The challenge involves creating a video that expresses how education can change something, such as the environment, and participants must submit their videos on Instagram using a specific hashtag.
As part of this initiative, SEVENTEEN and UNESCO also launched a grant scheme to fund youth-led projects worldwide. This scheme received over 2,300 applications from 140 countries, and 100 projects were selected to receive funding ranging from $5,000 to $10,000. The projects focus on promoting youth confidence and resilience, building creative communities, and supporting mental health and well-being. SEVENTEEN contributed $1 million to support this initiative, which is designed to empower young people and help them achieve their goals.
The “Going Together” initiative is significant because it not only provides financial support but also offers training and mentoring to help young project leaders make a meaningful impact in their communities. This collaboration between SEVENTEEN and UNESCO highlights the importance of empowering young voices to create positive change globally.