Blackpink seems to enjoy working with online platforms, especially YouTube, as it allows them to connect with a global audience easily. They have used YouTube to share behind-the-scenes content, like their “Blackpink Diaries,” which helps fans see the real people behind the group. This approach has been successful in building a strong connection with their fans worldwide.
Blackpink also appreciates the power of social media, as it enables them to share visually appealing content, such as photo teasers, which help promote their music and brand image. By using these digital platforms, they can reach a wide audience and maintain a strong online presence.
In addition to digital media, Blackpink has benefited from collaborations with streaming services like Netflix, where they released their documentary “Blackpink: Light Up the Sky.” This documentary allowed fans to see a more personal side of the group, which has been well-received by their audience. Overall, Blackpink’s favorite type of media outlet appears to be those that offer a mix of global reach and personal connection with their fans.