Red Velvet’s first endorsement deal as a K-pop group is not specifically documented, but they have been involved in various collaborations and endorsements since their debut. For example, they have worked with brands like Azarine Cosmetic and Pandora, showcasing their influence in the cosmetics and jewelry sectors. As a group, they have also participated in fashion collaborations, such as “The Selects X Red Velvet,” which was a project with Korean designer brands to promote Korean fashion globally.
Red Velvet’s individual members have also secured notable endorsement deals. Irene, known for her strong marketing power, has been involved in numerous endorsements, including being a model for Ivy Club and a brand ambassador for Prada. Joy has partnered with luxury brands like Tod’s, while Wendy has worked with L’Occitane Korea and POND’S. These partnerships highlight the group’s growing influence in both the music and fashion industries.
In terms of key statistics, Red Velvet has achieved significant milestones, including topping various music charts and winning prestigious awards. Their music reflects a blend of pop and R&B styles, which has contributed to their popularity both domestically and internationally. Since their debut in 2014, they have released several successful albums and singles, further solidifying their position as one of the leading K-pop groups.