K-pop is no longer just a South Korean phenomenon—it’s a global cultural force. In 2025, K-pop continues to evolve, bringing fresh talent, genre-blending experimentation, and unmatched performance artistry to fans around the world. While iconic groups like BTS, BLACKPINK, and EXO paved the way, a new wave of K-pop groups is capturing international attention and redefining the boundaries of global pop music.
Whether you’re a longtime fan or new to the scene, these 10 K-pop groups are making headlines, topping global charts, and building passionate fanbases across continents. Here’s a look at the most exciting acts rising to international stardom in 2025.
1. NewJeans
Few K-pop groups have experienced a meteoric rise like NewJeans. Since their debut under ADOR (a HYBE subsidiary), this five-member girl group has stood out for their nostalgic Y2K aesthetic, effortlessly catchy tracks, and fresh, youthful charm. With hits like “Hype Boy” and “ETA,” NewJeans has captured the attention of both younger Gen Z fans and global fashion houses. In 2025, their international appeal is stronger than ever, bolstered by English-language collaborations and performances at major festivals like Coachella and Glastonbury.
Their unconventional marketing strategies, minimal pre-debut promotions, and unique fashion sense have earned them widespread media coverage. The group is also becoming a staple on Western talk shows and fashion runways, reinforcing their status as global trendsetters.
2. ZEROBASEONE
Formed through the popular survival show Boys Planet, ZEROBASEONE, often abbreviated as ZB1, has become one of the fastest-rising boy groups in K-pop history. With a diverse lineup and charismatic stage presence, ZB1 appeals to international fans who value both talent and storytelling. Their debut album topped multiple iTunes charts globally, and their 2025 world tour sold out in record time across Asia, North America, and Europe.
Their music blends high-energy EDM beats with emotional ballads, showing range and versatility. By staying connected with fans through social media and engaging in multiple languages, they’ve quickly built a loyal global fanbase known as ZE_ROSE.
3. ILLIT
Debuting in 2024 under BELIFT LAB, ILLIT has quickly made waves in the global K-pop community. Positioned as HYBE’s next big girl group after LE SSERAFIM and NewJeans, ILLIT brings a whimsical yet bold charm to the scene. Their debut single “Magnetic” trended across TikTok and YouTube, earning millions of streams within days.
What makes ILLIT stand out in 2025 is their ability to blend a fairytale-like visual concept with polished vocals and choreography. As they continue releasing new music and expanding their digital footprint, fans across the U.S., Latin America, and Europe are taking notice. ILLIT is on track to become one of K-pop’s biggest breakout stars.
4. RIIZE
SM Entertainment’s boy group RIIZE is another act gaining serious global momentum in 2025. Known for their emotionally driven music and dynamic visuals, RIIZE bridges traditional K-pop style with Western pop sensibilities. Songs like “Get A Guitar” and “Memories” showcase their melodic strength and lyrical depth.
In 2025, RIIZE is embarking on their first global fan meeting tour and collaborating with Western producers to reach a broader audience. Their genuine storytelling and relatable themes are earning them love from fans across Southeast Asia, the U.S., and even the Middle East, marking their spot among the new K-pop elite.
5. LE SSERAFIM
LE SSERAFIM is not just a K-pop girl group—they’re a movement. Their debut with “FEARLESS” in 2022 set the tone for what they would become: confident, boundary-pushing artists. Fast forward to 2025, and they’re more influential than ever, both musically and in the fashion world.
Their empowering lyrics, bold choreography, and multicultural lineup help them resonate with a wide global audience. LE SSERAFIM is also a regular on international magazine covers and brand campaigns, solidifying their crossover appeal. With each release, they continue to explore new sonic territories, blending R&B, pop, and alternative genres into their signature sound.
6. xikers
From the creators of ATEEZ comes xikers, a rookie group from KQ Entertainment that’s turning heads in 2025. With their strong concept, high-octane performances, and rebellious energy, xikers is building a global fanbase fast. Their sci-fi-inspired visuals and intense choreography give them a distinct identity in a crowded K-pop market.
They’ve gained traction in Latin America and Eastern Europe thanks to their aggressive touring schedule and multilingual fan engagement. Their latest album debuted on the Billboard 200, marking a major milestone for a relatively new act. As they continue to release visually striking music videos and genre-blending tracks, their international appeal only grows stronger.
7. NMIXX
NMIXX has always been known for their ambitious musical direction—often described as “mixx pop”—where they blend seemingly contrasting genres into one track. While this approach initially divided opinion, by 2025, they’ve honed their sound and won over a global audience.
Their complex choreography, vibrant visuals, and strong vocals have made them standout performers on global stages. The group’s versatility means they can pivot from bubblegum pop to experimental tracks with ease, which appeals to listeners looking for something fresh and innovative. Their recent English-language release has further boosted their reach in Western markets.
8. BOYNEXTDOOR
Created by KOZ Entertainment (a HYBE subsidiary founded by Zico), BOYNEXTDOOR is carving out a niche as Korea’s “indie-idol” group. Their vibe is more laid-back and storytelling-focused compared to their peers, which has resonated with fans who appreciate music that feels authentic and grounded.
In 2025, their popularity is surging thanks to heartfelt lyrics, catchy guitar-driven melodies, and casual fashion that appeals to Gen Z. BOYNEXTDOOR’s presence on platforms like Spotify and Instagram has made them more accessible to international fans, helping them grow rapidly in regions like Canada, the Philippines, and Australia.
9. TWS
Another group to watch in 2025 is TWS, a recently debuted boy group that’s gaining momentum fast. Known for their sharp visuals, rich harmonies, and synchronized dancing, TWS has made an immediate impact on global K-pop charts.
Their songs strike a balance between catchy hooks and meaningful lyrics, and their visual concept often leans into retro-futuristic themes. In just a few months, they’ve attracted collaborations with global fashion brands and performed at international music festivals. If they continue on this trajectory, TWS could become one of the top names in K-pop by 2026.
10. tripleS
tripleS is one of the most innovative groups to emerge in the K-pop world. With a unique modular system that allows fans to vote on sub-unit compositions and concepts, tripleS is taking fan engagement to a whole new level. Managed by MODHAUS, the group uses blockchain-inspired tech to empower fans to shape their activities.
Their experimental music and frequent sub-unit releases ensure there’s always something new for fans to discover. In 2025, they’ve expanded their global presence with multiple international performances and collaborations. This choose-your-own-adventure style approach is especially appealing to younger, tech-savvy fans who value interactivity and novelty.
Bottom line
As K-pop continues its global expansion in 2025, these rising groups represent the genre’s versatility, creativity, and boundless potential. They’re not just chart-toppers in Korea—they’re performing at international festivals, trending on global social media platforms, and partnering with major brands across the world.
Whether it’s the infectious melodies of NewJeans, the conceptual brilliance of tripleS, or the emotional storytelling of RIIZE, each of these K-pop groups brings something fresh and exciting to the table. Their growing global popularity signals that the world is more ready than ever to embrace K-pop not just as a genre, but as a cultural movement.
