Korean beauty, also known as K-beauty, has taken the global skincare and makeup world by storm. With innovative formulas, sleek packaging, and a philosophy centered around healthy, radiant skin, Korean beauty brands have consistently set industry trends. But what really makes K-beauty stand out is its affordability without sacrificing quality. As we look ahead to 2025, a new wave of budget-friendly Korean beauty brands is making headlines and redefining skincare routines around the world.
Whether you’re a K-beauty veteran or just diving into this skincare universe, here are 10 affordable Korean beauty brands you’ll want to keep an eye on in 2025.
1. Beauty of Joseon
Beauty of Joseon has quickly risen from a niche favorite to a global cult sensation—and for good reason. Inspired by traditional Korean herbal medicine (hanbang), this brand creates skincare products that blend ancient wisdom with modern formulations. Their best-selling Relief Sun: Rice + Probiotics SPF50+ has been praised for its lightweight texture, no white cast, and skin-soothing ingredients. As consumers become more ingredient-conscious, Beauty of Joseon continues to deliver transparency, minimalism, and affordability all in one sleek package.
2. I'm From
“I’m From” is another standout that places emphasis on clean ingredients sourced from specific regions in Korea. Each product proudly states its place of origin, like the popular Honey Mask made with pure honey from Jirisan or the Rice Toner from Yeoju. While the packaging gives off a luxurious vibe, the pricing stays accessible, especially considering the high percentage of natural ingredients used. In 2025, “I’m From” is expected to expand its lineup with even more locally sourced hero ingredients, all while keeping prices competitive.
3. Isntree
Isntree has built a loyal following among skincare enthusiasts looking for gentle, effective solutions. Known for its Hyaluronic Acid Toner and Green Tea Fresh Emulsion, Isntree is perfect for those with sensitive or combination skin. What sets this brand apart is its commitment to clean beauty, cruelty-free practices, and eco-friendly packaging—all while maintaining a budget-friendly price tag. With sustainability continuing to influence purchasing habits, Isntree is poised for even more success in 2025.
4. Round Lab
Round Lab has been making waves in Korea and abroad thanks to its minimalistic aesthetic and skin-loving formulas. Its 1025 Dokdo Toner, enriched with deep sea water from Ulleungdo, has earned accolades for hydrating and calming irritated skin. Round Lab’s popularity is only expected to grow in 2025 as more consumers seek out gentle, no-fuss skincare that delivers real results without a hefty price tag. The brand consistently proves that high-performance skincare doesn’t need to break the bank.
5. Skin1004
Skin1004 has earned its place in the spotlight thanks to its dedication to one powerhouse ingredient: Centella Asiatica. Sourced from Madagascar, this calming plant extract is the star of their flagship Centella Ampoule and Tone Brightening Capsule Ampoule. Skin1004 specializes in simple, effective skincare solutions that cater especially well to acne-prone and sensitive skin types. With its refined formulations and under-$30 price range, Skin1004 is a brand that’s making premium-level care surprisingly affordable.
6. Torriden
Torriden might still be flying under the radar for some, but it’s one of the most promising Korean skincare brands in 2025. Best known for its Dive-In Low Molecule Hyaluronic Acid Serum, Torriden focuses on skin barrier support, hydration, and pH balance. Its aesthetically pleasing packaging appeals to the younger Gen Z market, while its effective formulations win over skincare veterans. As more global stockists add Torriden to their rosters, its popularity is set to skyrocket, without the sky-high price.
7. TOCOBO
For beauty lovers who care about both skin health and visual design, TOCOBO is the perfect match. This vegan Korean beauty brand combines playful pastel packaging with clinically proven ingredients. Their Bio Watery Sun Cream has quickly become a fan favorite thanks to its weightless texture and reef-safe formula. TOCOBO also stands out with its creative approach to product design—like dual-function lip balms and colorful skincare solutions—all priced to be easily accessible. As the clean beauty movement continues to evolve, TOCOBO is one to watch in 2025.
8. Mary & May
Mary & May has become a go-to brand for minimalists who want transparent ingredients and targeted treatments. Each product clearly states its ingredient concentration, making it easier for consumers to choose what their skin needs. Whether it’s a calming Cica Soothing Serum or a brightening Niacinamide + Chaenomeles Sinensis Serum, Mary & May caters to both new users and skincare pros looking to build an effective routine without overspending. With prices hovering around the $15–$25 range, this brand makes high-quality skincare remarkably approachable.
9. Numbuzin
Numbuzin approaches skincare with a unique twist—its products are numbered based on skin needs and routine steps, like No. 3 Skin Softening Serum or No. 5 Vitamin Concentrated Serum. This numbering system removes the guesswork and makes it easy to build a complete routine. While the brand looks premium, it’s comfortably affordable, often priced lower than many Western drugstore brands. As simplified skincare routines gain traction in 2025, Numbuzin’s clear and structured product line will likely make it even more popular worldwide.
10. Goodal
Goodal, a subsidiary of the iconic Clio Cosmetics, has earned a solid reputation for delivering high-quality, plant-based products at drugstore prices. One of its most popular items, the Green Tangerine Vita C Dark Spot Serum, has become a K-beauty staple thanks to its brightening power and gentle formula. Goodal continues to lead the charge in vitamin-infused skincare that’s effective yet gentle enough for daily use. With new products expected in 2025 that target aging, dark spots, and dullness, Goodal is primed to remain a favorite for savvy shoppers seeking visible results on a budget.
Bottom line
Korean beauty has never been more accessible, and 2025 is the perfect time to explore new brands that won’t stretch your budget. Whether you’re looking to soothe sensitive skin, target dark spots, hydrate dry patches, or just find your next favorite sunscreen, these 10 affordable Korean beauty brands deliver performance, elegance, and integrity.
As global interest in skincare continues to grow, expect these brands to become household names. From traditional herbal blends to cutting-edge peptides, Korean beauty is proving that luxurious skin doesn’t have to come with a luxury price tag.
Ready to transform your routine without breaking the bank? These K-beauty gems are your best bet in 2025.
