Korean skincare has always been a global trendsetter, but in 2025, it’s taking over TikTok like never before. The social media platform is overflowing with skincare routines, glass-skin tutorials, and “get ready with me” videos featuring the latest K-beauty products. What makes Korean skincare stand out in 2025 is its fusion of innovative ingredients, aesthetically pleasing packaging, and effectiveness that delivers real, glowing results. If you’re trying to figure out what K-beauty items are worth the hype this year, you’re in the right place.
Let’s dive into the 10 Korean skincare products that are currently going viral on TikTok and why skincare lovers around the world can’t stop talking about them.
1. Beauty of Joseon Revive Eye Serum (Ginseng + Retinal)
Beauty of Joseon continues to dominate the K-beauty scene in 2025, and their Revive Eye Serum has TikTok users raving about how fast it depuffs and brightens under-eye circles. The hero ingredients, ginseng and retinal, work together to firm the delicate eye area and reduce signs of aging. What’s special this year is the newly improved formulation, which now includes encapsulated retinal for deeper penetration and less irritation. Users are showing before-and-after videos just days apart, showcasing visibly smoother skin. The minimalist packaging and apothecary-style vibe only add to its share-worthy appeal.
2. Round Lab Birch Juice Moisturizing Sunscreen SPF 50+
Round Lab’s Birch Juice Sunscreen isn’t just popular—it’s become the sunscreen of 2025, according to beauty creators across TikTok. With its lightweight, hydrating texture, it feels like a moisturizer and applies smoothly under makeup. It’s reef-safe, fragrance-free, and doesn’t leave a white cast, making it perfect for all skin tones. This product has gone viral due to the “glass skin in a bottle” trend, where users apply it and instantly get a hydrated, glowy finish that looks amazing on camera. Korean dermatologists have also endorsed it, fueling even more trust and shares on social platforms.
3. Skin1004 Madagascar Centella Ampoule
If you’ve scrolled through any TikTok skincare feed recently, you’ve probably seen someone applying this golden serum with a dropper and saying, “This saved my skin.” The Skin1004 Madagascar Centella Ampoule is everywhere in 2025. Known for its calming, redness-reducing properties, it’s loved by people with acne-prone and sensitive skin. The hype started when a Korean influencer shared her 30-day transformation using this ampoule, and the results were dramatic. Since then, #skin1004 has racked up millions of views, and skincare lovers are calling it a holy grail for barrier repair.
4. Torriden Dive-In Low Molecule Hyaluronic Acid Serum
Hydration is everything in 2025, and Torriden’s Dive-In Serum is currently trending for its powerful moisturizing effect. This serum contains five types of hyaluronic acid in low molecular weights, allowing it to deeply penetrate the skin layers. TikTok creators are demonstrating how it makes their skin look instantly plump and bouncy, almost like it’s been filtered in real life. The dreamy blue bottle and watery texture make it an ASMR favorite, too. Plus, it’s vegan and cruelty-free, fitting the growing demand for ethical beauty products this year.
5. Isntree Mugwort Calming Clay Mask
Clay masks are back, but not the harsh, drying ones from the past. Isntree’s Mugwort Calming Clay Mask is viral on TikTok because it detoxifies without stripping the skin. Mugwort, a traditional Korean herb, helps reduce inflammation and soothes irritated skin. People are loving how this mask tightens pores, gently exfoliates, and controls oil without leaving that uncomfortable tight feeling afterward. The satisfying green application and smooth wash-off texture make it a TikTok-ready product that’s fun to use and film.
6. Mixsoon Bean Essence
One of the most unique skincare products trending this year is Mixsoon’s Bean Essence. This essence has a jelly-like texture that “dances” back into place when you touch it, and users are obsessed with the satisfying application. But beyond the texture, it’s the real results that are making it go viral. It contains fermented beans that help exfoliate, hydrate, and brighten dull skin. Skincare influencers are showing their glowing complexions and calling it the ultimate skin reset product of 2025. If you’ve been struggling with texture or uneven tone, this is one to watch.
7. Axis-Y Dark Spot Correcting Glow Serum
Hyperpigmentation continues to be one of the top skin concerns, and Axis-Y’s Dark Spot Correcting Glow Serum is TikTok’s go-to solution in 2025. This lightweight, niacinamide-based serum helps fade dark spots, acne scars, and uneven tone. What makes it extra special is its inclusion of plant extracts like squalane and papaya that soothe the skin while brightening. The #axisyserum tag has thousands of glowing reviews, and users love how gentle it is, even for daily use. It’s affordable, effective, and perfect for those looking to achieve a brighter complexion.
8. Dr.G Red Blemish Clear Soothing Cream
2025’s breakout TikTok star for sensitive skin is the Red Blemish Clear Soothing Cream by Dr.G. Dermatologist-tested and designed for compromised skin, this cream is ideal for calming acne, rosacea, or redness from over-exfoliation. TikTok users are pairing it with exfoliating treatments and showing how quickly it restores balance. Its cica-rich formula and gel-cream texture make it soothing and fast-absorbing, perfect for layering or using as a night mask. You’ll often find this product in “barrier repair routine” TikToks, especially after peels or retinoid use.
9. Anua Heartleaf 77% Soothing Toner
The Heartleaf 77% Toner by Anua has skyrocketed in popularity due to its simple, skin-loving formula. Heartleaf, known for its anti-inflammatory and antibacterial properties, makes this toner ideal for acne-prone and sensitive skin. The viral appeal comes from its watery consistency and visible results—users are posting glowing selfies after just a week of use. It’s become a favorite for layering using the “7-skin method,” where multiple toner layers are applied for ultimate hydration. TikTok creators are showcasing it as their first step in their nighttime routines, and the brand has responded with heartleaf-themed packaging, making it even more TikTok-friendly.
10. Laneige Bouncy & Firm Sleeping Mask
Laneige is no stranger to viral fame, but in 2025, they’ve outdone themselves with a reformulated version of their iconic sleeping mask. The Bouncy & Firm Sleeping Mask is packed with peptides, squalane, and probiotic extracts that promise to firm and revitalize tired skin overnight. TikTokers are calling it a “plump-in-a-jar,” and the hashtag #laneigesleepingmask2025 has exploded with time-lapse videos showing glowing morning skin. The new pastel violet packaging and eco-conscious design have only added to its mass appeal. Whether you’re dealing with fine lines or just need overnight hydration, this product is topping everyone’s wish list.
Bottom line
What’s driving the virality of these K-beauty products in 2025 isn’t just performance—it’s the full experience. Each item is thoughtfully designed for modern skincare needs, while also being visually satisfying and social media-ready. Many of these brands actively collaborate with influencers and skincare professionals, fueling trust and reach. More importantly, they cater to skin health rather than just surface-level trends, which makes their popularity feel more authentic.
Korean skincare in 2025 is more than just a beauty ritual—it’s a lifestyle movement centered around self-care, prevention, and embracing natural radiance. The blend of science-backed formulas and centuries-old ingredients continues to give Korean brands a global edge. And thanks to TikTok, these products are more accessible and influential than ever.
