NewJeans’ choreographic style is inspired by older hip-hop styles, similar to those from the first generation of K-pop. Their dances focus more on rhythm and bounce rather than sharp, synchronized movements, which gives them a unique and organic feel. This style is often compared to street dance, where the emphasis is on expressing oneself freely rather than maintaining perfect uniformity.
The choreographers behind NewJeans, Kim Eun-ju and BLACK.Q, aim to create a style that fits the group’s youthful and casual image. They allow each member to add their own flair to the choreography, making it look like a group of friends dancing together rather than a highly polished performance. This approach helps NewJeans stand out from other K-pop groups, which often prioritize precision and uniformity in their choreography.
NewJeans’ choreography also reflects their music style, which blends genres like R&B, electropop, and hip-hop with a retro vibe. Their performances are designed to be fun and informal, capturing the spirit of carefree dancing that is both entertaining and relatable. Overall, NewJeans’ choreographic style is a blend of classic dance influences with a modern, laid-back twist that resonates with their audience.
The group’s choreography is influenced by the vision of Min Hee-jin, the CEO of ADOR, who wanted to break away from traditional K-pop styles. This vision led to the creation of unique and impactful choreographies, such as those seen in their hit songs “Hype Boy” and “OMG”. These performances not only showcase the group’s talent but also contribute to their distinctive image and appeal.