Twice is a K-pop group known for their diverse music styles, which include bubblegum pop, dance-pop, and EDM. They often incorporate elements of rock, R&B, and hip hop into their songs, creating a unique sound that is both catchy and energetic. As their career progressed, Twice experimented with various genres such as synth-pop, retro soul, tropical house, and Latin pop, showcasing their ability to adapt and evolve musically.
Their music is often described as cheerful and vibrant, which aligns with their colorful style and energetic performances. Twice’s songs frequently become viral hits due to their catchy melodies and memorable choreography, which often reflect current online trends and pop culture. Overall, Twice’s music is a blend of upbeat rhythms and catchy hooks that appeal to a wide audience.
Their ability to blend different styles has helped them achieve significant success both domestically and internationally, making them one of the most popular K-pop groups today.