Stray Kids interacts with their fans, known as Stay, in many creative and personal ways. They use social media platforms like YouTube, TikTok, and Instagram to share a variety of content, including music videos, dance challenges, and live streams. This content helps fans feel close to the group by showing them different sides of each member’s personality and life.
The group also engages with fans through live streaming apps like VLive, where they share their thoughts, experiences, and even music recommendations. For example, Bang Chan has a segment called “Chan’s Room” where he talks about his life and shares updates with fans. Additionally, Hyunjin has a series called “Hyunjin’s Counseling Center” where he discusses feelings and gives advice, which helps fans feel more connected to the group.
Stray Kids also organizes fan meetings and concerts, which are designed to deepen the bond between the group and their fans. These events often include special performances and interactive segments that make fans feel like they are part of a special community. By being so involved with their fans, Stray Kids creates a strong and supportive relationship that benefits both the group and their fans.
The group’s fan engagement strategy is very effective, as fans actively participate in promoting Stray Kids’ music by streaming and pre-ordering their albums. Fans also create and share their own content, such as fan-made videos and edits, which further boosts the group’s popularity. Overall, Stray Kids’ approach to fan interaction is unique and helps them maintain a loyal and dedicated fanbase.