NewJeans’ music reflects their cultural background by combining elements from both Eastern and Western cultures. They incorporate traditional Asian aesthetics with modern Western styles, creating a unique sound that appeals to a global audience. This blend is evident in their use of Y2K fashion and retro elements, which are popular in both Eastern and Western cultures, allowing them to connect with listeners from different backgrounds.
Their music often explores themes of youth and companionship, which are common in both Asian and Western cultures. For example, their songs might depict scenes of high school life, drawing from both Japanese and American influences. This approach helps NewJeans build a strong connection with their fans worldwide, as their music resonates with universal experiences of growing up and friendship.
NewJeans also incorporates elements from mythology and folklore, using symbols like deer from Northern European mythology to add depth and charm to their music. By blending these diverse cultural elements, NewJeans creates a distinctive style that not only showcases their Korean heritage but also engages with global pop culture trends. This blend of cultures is a key part of their success and appeal to fans around the world.
Their music production, influenced by genres like British drum and bass, further highlights their ability to merge different cultural influences into their sound. This eclectic mix of styles makes NewJeans stand out in the K-pop scene and contributes to their popularity both domestically and internationally.