NewJeans, a popular K-pop group, does not use complex storytelling in their music like many other K-pop groups. Instead, they focus on creating catchy and easy-to-listen-to songs that remind people of the 1990s. Their music is simple and laid-back, which makes it appealing to a wide audience. This approach is different from other groups that often create fictional universes and characters, making their music more challenging to understand for non-fans.
NewJeans’ success also comes from their unique release strategy, where they introduce their music gradually, allowing fans to get familiar with their sound before releasing a full album. This method helps build a strong connection with listeners, as they can enjoy the music without needing to understand a complex storyline. Additionally, the group’s nostalgic vibe, inspired by 1990s K-pop, resonates with young people who appreciate the simplicity and charm of their music.
Overall, NewJeans’ storytelling is more about the emotional connection and simplicity of their music rather than intricate narratives or fictional characters. Their approach makes their songs relatable and enjoyable for listeners worldwide, contributing to their rapid rise in popularity.