BTS has collaborated with many brands financially, including big names like Samsung, where they created a special edition of the Galaxy S20+ and Galaxy Buds+ 📱. They also worked with Hyundai on several projects, such as promoting the Palisade and Nexo cars, and more recently, they partnered with Hyundai for the launch of the IONIQ electric lifestyle brand, focusing on sustainability and environmental awareness 🚗.
BTS has been involved with McDonald’s by launching the BTS Meal, which was available in over 50 countries and significantly boosted sales 🍔. Additionally, they collaborated with Coca-Cola for several campaigns, including a global campaign called ‘Uplift’, which increased brand interest in Southeast Asia 🥤.
The group has also partnered with luxury brands like Louis Vuitton, where they became brand ambassadors, and Dior, with whom they have a long-standing relationship, including Jimin becoming a global ambassador for Dior in 2023 👗. Furthermore, individual members have collaborated with other brands: Jung Kook with Calvin Klein, Jimin with Tiffany & Co., J-Hope with Louis Vuitton, Suga with Valentino and the NBA, and V with SimInvest 🎀.
BTS has also worked with Puma and Fila for sportswear, and they have been involved in gaming collaborations with Nexon and Netmarble Games 🎮. They even partnered with Mattel for BTS-themed dolls and Medicom Toy for the BE@RBRICK toy 🎀.
Lastly, they have collaborated with Laneige for cosmetics and Baskin-Robbins for limited-edition desserts, among many other brands 🍰.