BTS generates a significant amount of revenue from the Weverse Shop, but the exact figure is not publicly disclosed. However, Weverse as a whole has seen substantial growth, with merchandise sales increasing by 13% year-over-year, reaching 20.6 million items sold 🚀. This growth includes both physical items like albums and collectibles, as well as digital merchandise such as paid fan memberships, which surged by 24% year-over-year 📈.
The revenue from these sales contributes to HYBE’s overall earnings, which have been impacted by BTS’s temporary break and strategic investments in platforms like Weverse 📊. As BTS returns to full activity, it is expected that their involvement with Weverse will further boost revenue through increased merchandise sales and fan engagement 🎉.
Weverse’s success is also tied to its ability to connect artists directly with fans, offering exclusive content and experiences that drive sales and loyalty 📱. While specific figures for BTS’s revenue from Weverse Shop are not available, the platform’s overall growth suggests that it remains a crucial part of their financial strategy 📈.