BTS charges a lot of money for brand endorsements, typically between 3 billion and 5 billion Korean won (about $2.6 million to $4.5 million USD) per deal with Korean brands 🚀. This amount can be even higher for international collaborations, such as their partnership with McDonald’s, where they earned around 10 billion Korean won (about $8.7 million USD) 🍔.
For a year-long contract, BTS usually charges about 5 billion Korean won (approximately $4.3 million USD) per brand, which is very high compared to other celebrities 📈. They have been working with many brands, and their total earnings from endorsements are substantial, making them one of the most expensive advertising models in South Korea 🎉.
BTS’s high fees are due to their massive global influence and popularity, which helps increase sales for the brands they endorse 🚫. Despite their high charges, companies find it worthwhile because BTS’s involvement often leads to significant increases in sales and brand visibility 📊.