Aespa’s approach to songwriting involves creating a unique blend of different music styles, such as EDM, techno, hip-hop, and R&B, which helps them stand out in the K-pop scene. By combining these styles, they produce songs that are both catchy and meaningful, often focusing on themes like identity and duality. This blend of genres allows them to explore various emotions and narratives, making their music more engaging and relatable to a wide audience.
Their songwriting process is also influenced by their visual storytelling and choreography, which are key elements in expressing the narrative of their songs. The group works closely with their performance team to ensure that the choreography complements the music, creating a cohesive and impactful performance. Additionally, aespa’s music often reflects their exploration of the intersection between the digital and real worlds, which resonates with their fans and adds depth to their artistic vision.
In terms of specific songwriting techniques, aespa tends to focus on creating strong beats and rhythms, sometimes using repetition to emphasize the title or main theme of a song. However, critics have noted that while their title tracks are commercially appealing, it’s often the B-sides where the group showcases more innovative and compelling songwriting. Overall, aespa’s approach to songwriting is about crafting music that not only entertains but also invites listeners to reflect on contemporary themes and emotions.